FFReporting – our sales force automation solution is now augmented with eDetailing facility, A Must Have productivity enhancement tool for Sales Team in contemporary time.
What is eDetailing?
eDetailing is a technique to carry product information with fact sheet in digital media and use it to share product features and information with the Customers. With advent of tablets, the technique has become much more pragmatic and viable
eDetailing with FFReporting:
With its unique in-process call recording and call reporting solution, FFReporting is now one of the leading innovator in Field Reporting, especially catering to needs of Sales Teams in the Pharmaceutical industry, more commonly known as medical representatives or MR.
Features and Benefits:
eDetailing provides you with the opportunity to promote your products in an impressive and unique way, through interactive presentations and simplified procedures. In addition, it allows you to reduce promotional costs and have full access to latest information in “Real Time”. This results in percolating better understanding of your Marketing Strategy and Product Promotion Plans (PPP) upto the grass-roots level (MR)
eDetailing projects does not necessarily invite huge capital investments. The ROI in terms of both quantitative and qualitative terms, are the real value drivers when used as a part of FFReporting.
- Real Time Data: FFReporting already captures traditional data elements with standard and custom fields. Now, by using eDetailing feature from FFReporting application, the companies can now access in-clinic data. This data is real and authentic information at the point of promotion.
- Quick and Agile: Modern way to communicate your products, receives feedback and metrics, re-deploy strategies and even lower your costs. Those promotional and detailing experiments are not so much expensive now-a-days..!
- Power of Digital Media: Tablets can be used for presentation of a truly interactive content that can be customized to the needs of each meeting. Also, the content can be pushed and quickly changed before any meeting.
- Walk the Talk: Marketing strategy, taking place in boardrooms gets diluted by the time it reaches sales representative working in the field. eDetailing helps in streamlining the communication to the client as well as helps in monitoring how well the strategy is being implemented at field level. (In Pharmaceuticals, mapping Doctor Specialty to product’s therapeutic class)
- Call Effectiveness: Offers a unique opportunity to the representative, to obtain better results and communicate his products in the most efficient way.
- Insights: Get better understanding of the campaign results by accessing live analytics and reports from the field.
- Actionable Alerts: With custom report writing tool and dashboard analytics, adjust marketing strategies and redeploy promotional material.
- Domain Independent: Product promotion by a Sales Team is common across many domains, other than Pharmaceuticals. Applications for various such domains can be quickly configured and Rolled-out